Retail Packaging
Retail Packaging is all about creating a sturdy, protective home for a product that also looks great on store shelves. There is the balance of using the right materials to keep the product safe during shipping & handling while also considering ease of assembly, storage, and transport. With so much competition on store shelves, it’s important to tempt the customer with boxes that are visually appealing and true to the brand. It's a mix of thinking about sustainability, cost, and practicality, all while looking like the book with the prettiest cover.
This bottled cocktail box is a pilfrage-resistant alternative to the standard 6-pack carrier. It showcases the product and label perfectly. The handle provides an easy way to carry this package to the checkout line. It can fold down for shipping. A tongue lock is in place to discourage potential thieves from using the top. An autobottom makes assembly quick and easy. The corner cutouts provide built-in dividers to reduce the customer's SKUs. This keeps the Fulfillment team going at full speed.
This beautiful candle box is a warehouse-friendly alternative to the standard setup box. It is 100% corrugated material and does not require glue or PSA to keep the layers together. It lies flat, unlike setup boxes, which means it can be stored in a small space even if there are many units. The base and lid are a single hinged design. They use a "clean-lock" friction system to maintain their structure, providing a smooth, premium outside surface. The inner layer (gold, here) has a built-in circular insert to keep the candle centered. It uses tabs to lock securely into the hinged base. The black lid stays closed due to friction against the gold layer.
This 4-bottle carrier uses a gable-top carrier design. It has windows on the front and back This way, the customer can see the label and can also view the product itself clearly. The back windows become dividers to ensure products have a barrier between them. The front windows are stylized to emphasize, in this case, the different cultures represented in the sauce products.